"Automation" can sound complicated. It isn't. It's a set of steps that happen by themselves, in the right order, every time. Here is the exact system we built for BBA Motors, a car dealer in Lagos, explained step by step.
The goal
When someone fills in a Facebook lead form for a car, they should get a helpful WhatsApp message straight away, and the sales team should know about it, without anyone copying and pasting details.
The steps
- A buyer fills in the form. They tap the ad, and Facebook's form collects their name, phone number and the car they're interested in.
- Facebook tells our system. The moment the form is sent, Facebook sends a signal to our automation (we use a tool called n8n).
- The system collects the full details. It asks Facebook for the complete lead: name, number, car and any answers.
- AI reads the enquiry. An AI model looks at what the buyer asked for and drafts a short, personal first message, in the dealer's tone, mentioning the right car.
- WhatsApp sends the message. The buyer receives the reply on WhatsApp within moments of sending the form.
- Everything is logged. The lead and the message status are saved, so the sales team can see who has been contacted and follow up.
What it took
We built and tested this system end to end in September 2026. It needed a Facebook lead form, access to the dealer's Facebook page, a WhatsApp Business connection and an n8n workflow. Keys and passwords live safely inside the automation tool, never in emails or spreadsheets.
Could this work for you?
If you get enquiries from ads and can't always answer quickly, yes. The same steps work for property, schools, clinics, logistics and most service businesses. Only the message changes.
Want a system like this?
It's included in our Growth and Scale plans, or as a one-off project.